27 March 2017

Demand increases for consumer grade user experiences in healthcare sector

With changing times, we see a change in the way organizations reach out to their customers. From trying to understand their needs to giving them what they want, the relationship between the providers and the consumers has evolved. In the healthcare sector, times are changing in parallel. What we are witnessing today is the changing dynamics of the patient-doctor relationship. While the former wants to be more in control of their health, the latter wants to build an effective communication policy. It is here we see the transformation of people from being ‘patients’ to ‘consumers’. What we needed to see was a binding force and needless to say, it was technology that became the word of the hour. Consumer-grade user experiences in healthcare have made an entry at a time when the needs of the patients have become vital to tackle their health.